NPS Form 10-900-a OMB No. 1024-0018
(8-86)
United States Department of the Interior
National Park Service
National Register of Historic Places
Continuation Sheet
Section number: 8 page: 5
Carolina Coach Garage and Shop
Wake County, North Carolina
and old ones extended. Fares on the new nineteen passenger coaches were five-cents (“New City Buses”).
Ridership remained strong until the 1950s, when the popularity of private vehicles reduced transit ridership
nationally. However, Raleigh provides a city-wide bus system to this day.
Privately owned intercity and interstate bus companies also played an important role in Raleigh’s transportation
history. Bus service was crucial in the middle years of the twentieth century as private car ownership was
increasing but not yet prevalent and air travel was still beyond the means of many Americans. Bus and train
service were the only options for many people in need of long distance transportation. Bus transportation was big
business in North Carolina, with eighty-five passenger lines carrying 2.5 million passengers in 1927 (“State Bus
Lines”). The Carolina Coach Company was the only long-distance bus transportation provider in Raleigh until the
arrival of its primary competitor, the Greyhound Line, in 1936. Nationally, bus travel peaked during World War II.
Although it remained a vibrant industry in subsequent years, the war’s end marked the beginning of a slow
decline and fierce competition among carriers. In order to counteract decreasing ridership in the post-war years,
companies expanded their offerings to include sightseeing excursions and pleasure travel. Despite this effort, the
decline continued throughout the second half of the twentieth century, marked by the consolidation of terminals
and schedules, and ultimately carriers.
The Carolina Coach Company was incorporated in Raleigh in November 1925 as an independent passenger
carrier (Raleigh Times, 21 Nov. 1925; “New Station”). The building at 510 East Davie Street was completed in
1926 at a cost of $100,000 and served as the company’s garage, repair shop and headquarters from 1926 to
1939, when the company built a larger facility several blocks south on South Blount Street (“Safe Driving”).
According to a 1926 newspaper article, the shop could accommodate “30 large coaches” and “fifty men.” From
the shop Carolina Coach’s distinctive cream and crimson buses traveled to the city’s passenger stations, the
Union Bus Station at the southeast corner of Martin and McDowell streets (demolished), or a second station in the
200 Block of West Morgan Street (demolished).
Carolina Coach was North Carolina’s first intercity carrier to be successful on a large scale. In the earliest years
under the leadership of company President R. C. Hoffman, Carolina Coach offered service from Raleigh to
Charlotte, Fayetteville and Norfolk, Virginia. Service to Chapel Hill, Durham, Greensboro, Fayetteville, Wilson and
Rocky Mount was soon added. Hoffman expanded the company to include interstate service to Virginia, Maryland,
Delaware and Pennsylvania. By the 1940s Carolina Coach was the nation’s largest regional bus company
(“Trailways Head”). The company’s success was due in part to its participation in an umbrella group of smaller
regional carriers, the Trailways bus network founded in 1936. By acting under the Trailways banner, smaller
carriers could transport passengers interstate and pool resources for sales, advertising and scheduling. The
names Carolina Coach and Carolina Trailways became interchangeable. In 1949 six regional Trailways carriers